Filling these things in-especially the Facebook connection-helps Yelp know the user is a unique human and not a generic bot. This includes missing a profile picture, description, and even a connection to Facebook. The user hasn’t filled out enough of their profile information When a user has many Yelp friends, it helps validate that they’re a real human being (not just a bot) who has relationships with other human beings. The user doesn’t have enough Yelp friends Yelp also trusts users who post photos because photos are much harder to fake. Yelp trusts active users who are very prolific on Yelp. Users who’ve posted too few reviews could be perceived as new bot accounts or old dead accounts. Yelp trusts users who are very active and post many reviews. Knowing that, here are all the reasons why a Yelp review might be “not recommended.” The user hasn’t posted enough reviews And Yelp prefers when the reviews are positive or negative but not too much. Yelp prefers medium-length, reviews with specific information that’s considered cool, funny, or useful to fellow Yelpers. Yelp trusts users who are active and prolific in posting reviews-some positive, some negative-and photos (which are hard to fake). So Yelp trusts users with unique profile information, lots of Yelp friends, messages, and other types of social engagement. When bots aren’t submitting fake reviews, they lay dormant doing nothing. Fake reviews can also consist of broken English, and copy-pasted text. Their fake reviews tend to be short, vague, generic, overly-positive toward whoever paid for them, and overly-negative toward competitors. Since they’re not real people, they don’t make Yelp friends, mark reviews as useful, or message other users. Bots are made quickly and cheaply with little to no profile information (that would take too much effort) and originate from the same IP address. Most fake reviews are made by large armies of bot accounts. What Yelp watches out for: signs of bots & fake reviews And unfortunately, Artificial Intelligence company Quantified Communications found that Yelp tends to filter out many authentic reviews and fails to filter many fake ones.īut how does Yelp’s filter determine which reviews to hide? Why are only certain Yelp reviews “not recommended?” First, it’s helpful to understand where fake reviews usually come from and recognize the common signs of fake reviews. That means Yelp hides or removes almost a third of all reviews. In fact, about 22% of all Yelp reviews are “not recommended” and another 7% of reviews are removed outright (see our Yelp fact sheet). And when genuine 5-star reviews are filtered as Yelp reviews “not recommended,” it doesn’t count toward your business’ Yelp rating (boo!). But it also sometimes filters out genuine reviews. Unfortunately, Yelp’s filter isn’t perfect. So Yelp made an algorithm to filter out spam reviews. Obviously, bot accounts and fake reviews (lies, by any other name) are a blight on any review platform. Even worse, sometimes those people pay bots to post negative reviews of competing businesses. Unscrupulous people pay for bot accounts to post positive reviews for their businesses. The review came as part of a big burst of reviews.Yelp doesn’t trust the IP address the review came from.The review violates Yelp’s Content Guidelines.The review isn’t considered useful, funny, or cool.The review is too positive or negative.The user only posts positive or negative reviews.The user has been inactive long enough to be considered a dead account.The user hasn’t filled out enough of their profile information.The user doesn’t have enough Yelp friends.Here’s why real reviews might get filtered out: But sometimes it filters out genuine reviews. Yelp uses an algorithm to filter out fake reviews.
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